A Lawyer Should Understand the Client's Business as a Whole, Not Just the Matter at Hand
Lucian Poenaru on legal entrepreneurship, long-term client relationships and the legal risks of AI.
In an interview with Forbes Romania, Lucian Poenaru, Founder and Managing Partner of Poenaru Legal, talks about legal entrepreneurship: a practice that goes beyond the purely technical side of the law, where the lawyer understands the client's industry and takes an active role, as a partner, in building the client's business.
He also explains why he launched a new firm in 2025. Some clients are not always best served by the large-firm model: growing companies, entrepreneurs preparing for their first major transaction, and established businesses that need direct senior-level involvement. Poenaru Legal started with a team that has worked together for more than a decade and with long-standing client relationships in healthcare, telecommunications and financial services. What makes clients stay, he says, is trust, consistency and a lawyer who speaks their language.
The interview also covers artificial intelligence, which is already raising three types of legal issues for companies: ownership of AI-generated content, liability for decisions made with the help of automated systems, and compliance with European regulations.
Interview published in Forbes Romania, 16 June 2026.
https://www.forbes.ro/avocatul-trebuie-sa-inteleaga-afacerea-clientului-in-ansamblul-sau-nu-doar-speta-curenta-506690
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